Made in Arnhem

The exhibition Made in Arnhem shows the various phases of a design idea. The whole process around product label Weltevree is shown: education & concept development (educational institute ArtEZ) and retail (concept store Coming Soon). It is a journey through the mind of the designer, but also of the realization of an idea.

Floris Schoonderbeek designed the exhibition – a landscape with man-high blades of grass where visitors can go and explore. There is a Weltevree concept-house, a cultivation table with the Collection Arnhem Product made by ArtEZ Product Design students and a Coming Soon pop-up store.


The exhibition Made in Arnhem is part of the design fair Salone del Mobile.