Recalculating Route

The outcome of an experimental roadtrip by Studio Floris Schoonderbeek

As a designer, Floris Schoonderbeek feels the need to look for new habits and new products, for a nature-inclusive and high-quality existence. With a self-build camper as a mobile workshop, he has hit the road to search, experience and experiment with other thinkers and doers – in order to come up with new solutions. Recalculating Route makes the design process – and the search that precedes these solutions – visible.

“By experimenting and doing, you learn to understand the technique and quality of the experience. You feel the sensation or experience a product can bring”, says Floris. This effect is essential in the positive behavioral change that should arise from the use of these products, and that is necessary for a broad sustainable transformation.

Follow the ongoing roadtrip of Floris on Instagram studioflorisschoonderbeek